20-Question Marketing Analysis Form

1. Business & Market Information

1. What is your company name and website?

2. What industry do you operate in?

3. What products or services do you offer?

4. Who is your target audience (age, location, interests, profession, etc.)?

5. Who are your top 3 competitors?

6. What marketing channels are you currently using (social media, SEO, paid ads, email, etc.)?

7. How much do you invest monthly in marketing? (Rough estimate is fine)

8. Do you have an in-house marketing team, work with agencies/freelancers, or manage it yourself?

9. What type of content do you create most frequently (blogs, videos, ads, social media posts, etc.)?

10. Have you run any paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.)?

11. What are your top 3 business goals for the next 6-12 months?

12. What marketing challenges or pain points are you currently facing?

13. Are you struggling with lead generation, brand awareness, conversions, or customer retention?

14. What has been your biggest marketing success so far?

15. What marketing strategies have you tried that didn’t work as expected?

16. How do most of your customers find you? (Google search, social media, word of mouth, etc.)

17. Do you have an email list? If so, how many subscribers do you have?

18. What social media platforms do you use, and which ones perform best for you?

19. What’s the biggest misconception people have about your business or industry?

20. If you could fix one marketing challenge today, what would it be?